Cracking the Code: How to Position Your Produce to Distributors & Retailers
In partnership with Michael Robinov, CEO of Farm to People and Alina Zolotareva, Founder of Future Fresh Consulting, join us as we discuss the best ways to get your produce to distributors and retailers on Wednesday, 3/26 at 1pm ET.
Some of the topics we'll cover on this value packed webinar:
- Current Market Demands & Preferences
- Meeting Distributor/Retailer Expectations and Best Practices
- Balancing Profitability with Competitiveness
- Building and Managing relationships
...and more! Stay tuned for additional panelist announcements!
We'll end with an Ask Me Anything panel for any questions at the end.
Sign up to secure your spot today.. Can't make the webinar? Register and we'll send you a recording.
Panel discussion hosted by:

Henry Gordon-Smith
Henry Gordon-Smith is a sustainability strategist focused on urban agriculture, water issues, and emerging technologies. Henry earned his BA in Political Science from the University of British Columbia, Vancouver, coursework in Food Security and Urban Agriculture from Ryerson University in Toronto, and an MSc in Sustainability Management from Columbia University. In 2014, Henry responded to a global need for technology-agnostic guidance on urban agriculture by launching the advisory firm Agritecture Consulting which has now consulted on over 250 urban agriculture projects in over 40 countries.

Tinia Pina
Tinia Pina has a B.S. in Business Information Technology from Virginia Tech. She began her career in sustainability as a former student pursuing a Masters of Science degree at Columbia University prior to becoming the CEO and Founder of Re-Nuble, Inc., an agricultural technology company and social enterprise headquartered in New York City. A strong advocate for sustainable waste management and closed-loop agriculture, she has been involved in management and business development roles within the sustainability industry for at least ten years and in finance for eight years. Her professional interests focus on using unique and distributed technologies to extract the optimal value from organic waste streams for closed-loop agriculture.
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JC Chidiac
JC is founder and Horticultural Engineer at CultiBio LTD, a global CEA consulting firm that provides advising to investors, growers, and product developers. He holds a bachelor degree in Biological and Biomedical Engineering and masters degrees in Molecular Biology and Applied Horticulture, and has used this background to provide critical due diligence, design, education, training, and research services across 5 continents. His love of plants, people, and planet drives his passion for a sustainable and prosperous future and shapes his unique perspective and approach as a CEA service provider.

Cary Meltzer
Owner of Hydro Pepper, Cary is a New York based urban agriculturalist and commercial pepper grower.